Purpose

The purpose of this exercise is to understand the underlying purpose of the company. There are questions about your Vision and Mission, Values and examples of those values, your North Start, who you want to work and why, who you don’t want to work with and why, and what success looks like for you. In addition to understanding company purpose, the exercise will highlight leadership alignment and disconnects related to your purpose.

Name

First Name

Last Name

Group ID

Vision & Mission

1. What are the company’s Vision and Mission?

2. What changes would you make to the Vision and Mission?

3. What is your company’s why? The North Star that gives perspective provides ambition, passion, and purpose for you and your company?

Core Values (pick 3-5 core values)

4. Core Value #1

5. Core Value #2

6. Core Value #3

7. Core Value #4

8. Core Value #5

9. Provide examples of how you live your core values.

10 What core values would you add to or remove from the list?

11. What are the things the company cares about the most?

12. What is non-negotiable? Things we won’t tolerate?

13. What are other companies you admire and want to emulate and why?

Legacy

14. In retrospect, what would you want to be known for?

15. What legacy would you want your company to be known for?

Goals

16. What are the goals that matter most?

Preferences

17. When thinking of your ideal business aspects like business model, customers, products, leadership, staff and organization, who/what do you want to work with?

18. When thinking of business aspects like business model, customers, products, leadership staff and organization, who/what do you NOT want to work with?

Success

19. What does success look like?

20. How would you measure it?

Purpose

Clients